This November 30, join us in the heart of Williamsburg as Merchants Square comes alive with the spirit of Small Business Saturday! It’s the perfect day to start your holiday shopping, support our local businesses, and experience all the seasonal magic Merchants Square has to offer.

Support Local Merchants

Small Business Saturday, championed by American Express, is all about supporting unique, independent merchants. When you shop small, you’re not only finding one-of-a-kind gifts but also strengthening our local community. Merchants Square is home to a variety of beloved shops, from artisan boutiques and gift shops to specialty stores and locally inspired dining options. Our local merchants are gearing up with exclusive deals and limited-time offers just for this day—stay tuned as we unveil these exciting Small Business Saturday specials!

Enjoy the Holiday Festivities

Shopping isn’t the only treat in Merchants Square on November 30. This year, we’re thrilled to bring back the holiday ice rink, where skaters of all ages can glide into the season surrounded by the charm of Williamsburg’s historic backdrop. While you browse and shop, enjoy live caroling that will fill the square with festive cheer and bring smiles to every face.

Make sure to cap off the day by attending our annual tree lighting ceremony. It’s a beautiful way to gather with friends and family, celebrate the season, and soak in the magic of the holiday lights.

Plan Your Visit

Bring your holiday list, your loved ones, and your winter spirit as you head to Merchants Square this Small Business Saturday. Mark your calendars, and keep an eye out for special deals that will make your holiday shopping even more delightful. Supporting small businesses makes a big impact, and we’re excited to celebrate with you in the heart of Williamsburg.

See you on November 30 for a festive day of shopping, skating, and celebrating local businesses in Merchants Square!