Upcoming Events
At Merchants Square, there is always something to do! Our seasonal events schedule features outdoor concerts, sidewalk sales, a farmers market, and more.
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Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage
November 28 - January 1, 2025
Liberty Ice Pavilion
November 22, 2024 - February 21, 2025
Duke of Gloucester Street
Williamsburg Old Time Radio Hour
12/27/2024, Friday, 7:30 PM / 12/28/2024, Saturday, 2:00 PM
Kimball Theater
Bobby BlackHat Blues Spectacular
12/31/2024, Tuesday, 6:30
Kimball Theater
Events for Wednesday, December 25th
Sorry, there are no events for your chosen day and category.
Day Event | Walkabout Outfitter: Black Friday Weekend |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Day Event | Walkabout Outfitter: Anti-Cyber Monday |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Day Event | Walkabout Outfitter: Giving Tuesday Coat Drive |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Day Event | Walkabout Outfitter: Giving Tuesday Coat Drive |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Day Event | Walkabout Outfitter: Giving Tuesday Coat Drive |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Day Event | It’s A Wonderful Life |
Day Event | Walkabout Outfitter: Giving Tuesday Coat Drive |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Day Event | Walkabout Outfitter: Giving Tuesday Coat Drive |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Pops - Williamsburg Symphony |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Day Event | Walkabout Outfitter: Giving Tuesday Coat Drive |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Pops - Williamsburg Symphony |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
11:00am - 5:00pm | 2nd Sundays Art & Music Festival |
Day Event | Walkabout Outfitter: Giving Tuesday Coat Drive |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Day Event | Walkabout Outfitter: Giving Tuesday Coat Drive |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Day Event | Walkabout Outfitter: Giving Tuesday Coat Drive |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | Meet Me in St. Louis 1944 |
Day Event | Walkabout Outfitter: Giving Tuesday Coat Drive |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | Meet Me in St. Louis 1944 |
Day Event | Walkabout Outfitter: Giving Tuesday Coat Drive |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | Christmas Dreams - Institute for Dance |
Day Event | Walkabout Outfitter: Giving Tuesday Coat Drive |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | Christmas Dreams - Institute for Dance |
Day Event | Walkabout Outfitter: Giving Tuesday Coat Drive |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | A Big Band Christmas |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | A Big Band Christmas |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | A Crooner's Christmas |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | A Crooner's Christmas |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | A Crooner's Christmas |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | A Crooner's Christmas |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
8:00am - 12:00pm | Williamsburg Farmers Market |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | A Crooner's Christmas |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | It’s A Wonderful Life |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | Williamsburg Old Time Radio Hour |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | Williamsburg Old Time Radio Hour |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | Don’t Look Back |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
12:00am - 12:00am | Bobby BlackHat Blues Spectacular |
Day Event | Merchants Square Story Trail |
Day Event | Holiday Parking: First Four Hours Free to Park in Prince George Parking Garage |
10:00am - 8:00pm | Liberty Ice Pavilion |
Promotions
Discover Deals
Uncover savings with the latest Merchants Square offers and promotions.
Penny and a Sixpence
Exceptional sterling silver jewelry at exceptional prices.
Precarious Beer
Precarious Beer Project, a modern brewing company focused on creating cutting-edge, progressive beers.
Public Parking Paid Deck (P-1)
There’s an electric vehicle charging station on the ground level of the garage.
230 N. Henry Street, Williamsburg, VA 23185
Williamsburg Winery Tasting
Savor wine in a flight or by the glass in their updated tasting room or charming outdoor wine garden.
Secret Garden
Serving up ice cream, bubble tea, coffee and more. Enhancing the Colonial Williamsburg experience.
Saladworks
Saladworks offers signature salads and create-your-own options offering salads, soups, wraps & more.
Mellow Mushroom
Serving up hand-tossed stone-baked pizzas and more, with 30 draft beers, and hand-crafted cocktails.
illy Café
European-style café serving world-famous illy coffee, breakfast, lunch, cocktails, wine, and desserts.
Fat Canary
An award-winning fine dining restaurant and a more casual and spontaneous dining experience downstairs.
DoG Street Pub
The only gastropub on Duke of Gloucester Street with a large craft beer menu and excellent food.
The Cheese Shop
Hundreds of imported/domestic cheeses, charcuterie, fresh breads, specialty foods, sandwiches and wines.
Blue Talon
Chef David Everett offers relaxed bistro dining, serving comfort food with flair.
Berret’s
Specializing in fresh, regional seafood, Berret’s has been voted “Best Seafood Restaurant” by locals yearly.
Baskin Robbins
Enjoy a mouth-watering variety of ice creams, milkshakes, smoothies, sundaes and frozen yogurt.
Aromas Cafe
A specialty cafe offering fast-casual breakfast, lunch and dinner. Enjoy two lovely patios.
Wythe Candy
Offering freshly made fudge, hand-dipped chocolates, caramel apples and a large selection of candy.
William & Harry
William & Harry specializes in luxury men’s apparel, shoes, and accessories.
Three Cabanas
Three Cabanas is a Lilly Pulitzer signature store, offering colorful and quality resort wear.
Talbots
An assortment of women’s casual wear, sportswear, versatile pieces, and accessories with a range of sizes.
The Spice & Tea Exchange
An extensive tea selection, custom spice blends, specialty salts, accessories for your tea and culinary needs.
Sole Provisions
Featuring brands like Birkenstock, Vionic, Dansko, Brooks and more, along with expert fitting services.
The Shoe Attic
The Shoe Attic offers eclectic and standout styles with a selection of clothing to complement the shoes.
Scotland House Ltd.
Home to a wide selection of tartan items, Harris Tweed jackets, Celtic jewelry and more.
R.P. Wallance & Sons
Featuring Williamsburg souvenirs, t-shirts, sweatshirts and Simply Southern apparel and gifts.
R. Bryant Ltd.
R. Bryant Ltd. offers both imported and domestic quality traditional men’s apparel.
The Precious Gem
The Precious Gem offers a selection of unique jewelry and precious stones that have been hand-selected.
Penny and a Sixpence
Penny and a Sixpence offers exceptional sterling silver and gold vermeil jewelry at exceptional prices.
The Peanut Shop of Williamsburg
World-famous hand-cooked Virginia peanuts roasted locally, offering specialty nuts, confections, and more.
Lululemon
A technical apparel company for yoga, running, training and most other sweaty pursuits.
J. McLaughlin
An American sportswear clothing brand offering classic clothes with current styles for men and women.
J. Fenton Gallery
J. Fenton sells clothing with an emphasis on comfortable, fashionable FLAX-brand linen collection.
French Twist
French Twist Boutique, a local boutique with European flair in Colonial Williamsburg.
FatFace
Carefully crafted eco-friendly clothing designs made for day-to-day adventures with a British flair.
Everything Williamsburg
Find a selection of exclusive Colonial Williamsburg souvenirs including t-shirts, toys, food and drinks.
Danforth Pewter
Finely crafted pieces from ornaments and jewelry to home goods. All products are handmade in Vermont.
The Christmas Shop
Williamsburg’s oldest Christmas store, specializing in unique Christmas ornaments and collectibles.
Chicos
Offering carefully curated fashion collections with quality, comfort and versatility as the focal point.
The Carousel
A specialty children’s clothing boutique offering shoes, accessories and apparel for girls and boys.
Campus Shop
Campus Shop, a one-stop shop for t-shirts, accessories, gifts, and more.
Brick & Vine
Featuring Williamsburg brand home décor, furnishings, and refined accents, a design center and more.
Blink
Blink offers distinctive gifts, jewelry, art, and home accessories along with interior design services.