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Pepper Palace, Williamsburg
Pepper Palace is The Planet’s #1 Hot Shop featuring Small Batch, Hand Crafted, All Natural & Award-Winning Hot Sauce, Salsa, BBQ Sauce, Wing Sauce, Seasonings, Rubs & More.
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Colonial Williamsburg Bookstore
Shop over 50 Colonial Williamsburg Publication titles at the Colonial Williamsburg Bookstore
Spring Sidewalk Sale
April 25-27, 2025
Don’t miss the opportunity to find unique gifts, accessories, and fashion for everyone in the family at this year’s Spring Sidewalk Sale. Also, enjoy outdoor dining and a mouth-watering selection of savory foods you won’t find anywhere else.
- The Carousel
- 50% off select Spring/Summer clothing and accessories.
- Scotland House LTD
- All sweaters 40% off. Also enjoy up to 60% off on select merchandise.
- R.P. Wallace and Sons General Store
- General store select merchandise up to 50% off.
- Everything Williamsburg
- Extra 20% Off Clearance Merchandise. Save on exclusive Colonial Williamsburg t-shirts, souvenirs, and toys. The Discount applies to the lowest marked price. All sales final.
- Spice & Tea Exchange
- 10% off all candles, honeys, and syrups.
- Campus Shop
- Select merchandise up to 50% off.
- Brick & Vine
- Extra 20% Off Clearance Merchandise. Save on seasonal decor, home accents, and bedding. The discount applies to the lowest marked price. All sales final.
- Colonial Williamsburg Bookstore
- Color Dot Book Sale. Choose from sale titles priced at $5, $10, $15, or $20. All sales final.
- Christmas Shop
- Select merchandise up to 50% off.
- The Shoe Attic
- 50 – 80% off on select items.
- FatFace
- 50% off the entire store!
- Penny and a Sixpence
- $5 off any purchase of $30 or more (excluding sales tax)
- Monkee’s of Williamsburg
- 50% off select spring merchandise
- The Peanut Shop of Williamsburg
- All Chocolate Bars Buy 4: Get 1 FREE
- 15% off ALL Pecans and pecan confections for National Pecan Month
- 10% off Everything Berry: all berry candies, syrups, preserves and baking mixes are on sale all month
Your purchases at Merchant Square shops and restaurants support the preservation, research, and educational programs of the Colonial Williamsburg Foundation.

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