Pepper Palace, Williamsburg
Pepper Palace is The Planet’s #1 Hot Shop featuring Small Batch, Hand Crafted, All Natural & Award-Winning Hot Sauce, Salsa, BBQ Sauce, Wing Sauce, Seasonings, Rubs & More.
Shops at Merchants Square
An inviting place inspired by 18th and 19th-century architecture with over 40 shops and restaurants, Merchants Square offers unique shopping and dining experiences in a setting of unrivaled beauty.
Colorful Stitches Fine Yarn
Colorful Stitches Fine Yarn has officially opened its doors in Merchants Square, bringing 31 years of knitting and crochet expertise to the heart of Colonial Williamsburg, VA.
Colonial Williamsburg Bookstore
Shop over 50 Colonial Williamsburg Publication titles at the Colonial Williamsburg Bookstore
Blink
Blink is your source for all things design. Offering distinctive gifts, jewelry, art, and home accessories along with interior design services.
Brick & Vine
Where trend meets tradition, Brick & Vine features WILLIAMSBURG brand home décor, furnishings, and refined accents inspired by The Colonial Williamsburg Foundation collections.
The Cheese Shop
The Cheese Shop & Wine Cellar offers hundreds of imported and domestic cheeses, charcuterie, freshly baked breads, specialty foods, sandwiches and wines.
The Carousel
A specialty children’s clothing boutique offering shoes, accessories and apparel. Sizes range from infant to 16 for girls and boys.
The Christmas Shop
The Christmas Shop is Williamsburg’s oldest Christmas store, charming visitors and locals. Specializing in unique Christmas ornaments and collectibles.
Promotions
Discover Deals
Uncover savings with the latest Merchants Square offers and promotions.
Colorful Stitches Fine Yarn
Specializing in curated natural fiber hand knitting yarns from around the world.
Penny and a Sixpence
Exceptional sterling silver jewelry at exceptional prices.
Precarious Beer
Precarious Beer Project, a modern brewing company focused on creating cutting-edge, progressive beers.
Public Parking Paid Deck (P-1)
There’s an electric vehicle charging station on the ground level of the garage.
230 N. Henry Street, Williamsburg, VA 23185
Williamsburg Winery Tasting
Savor wine in a flight or by the glass in their updated tasting room or charming outdoor wine garden.
Secret Garden
Serving up ice cream, bubble tea, coffee and more. Enhancing the Colonial Williamsburg experience.
Saladworks
Saladworks offers signature salads and create-your-own options offering salads, soups, wraps & more.
Mellow Mushroom
Serving up hand-tossed stone-baked pizzas and more, with 30 draft beers, and hand-crafted cocktails.
illy Café
European-style café serving world-famous illy coffee, breakfast, lunch, cocktails, wine, and desserts.
Fat Canary
An award-winning fine dining restaurant and a more casual and spontaneous dining experience downstairs.
DoG Street Pub
The only gastropub on Duke of Gloucester Street with a large craft beer menu and excellent food.
The Cheese Shop
Hundreds of imported/domestic cheeses, charcuterie, fresh breads, specialty foods, sandwiches and wines.
Blue Talon
Chef David Everett offers relaxed bistro dining, serving comfort food with flair.
Berret’s
Specializing in fresh, regional seafood, Berret’s has been voted “Best Seafood Restaurant” by locals yearly.
Baskin Robbins
Enjoy a mouth-watering variety of ice creams, milkshakes, smoothies, sundaes and frozen yogurt.
Aromas Cafe
A specialty cafe offering fast-casual breakfast, lunch and dinner. Enjoy two lovely patios.
Wythe Candy
Offering freshly made fudge, hand-dipped chocolates, caramel apples and a large selection of candy.
William & Harry
William & Harry specializes in luxury men’s apparel, shoes, and accessories.
Three Cabanas
Three Cabanas is a Lilly Pulitzer signature store, offering colorful and quality resort wear.
Talbots
An assortment of women’s casual wear, sportswear, versatile pieces, and accessories with a range of sizes.
The Spice & Tea Exchange
An extensive tea selection, custom spice blends, specialty salts, accessories for your tea and culinary needs.
Sole Provisions
Featuring brands like Birkenstock, Vionic, Dansko, Brooks and more, along with expert fitting services.
The Shoe Attic
The Shoe Attic offers eclectic and standout styles with a selection of clothing to complement the shoes.
Scotland House Ltd.
Home to a wide selection of tartan items, Harris Tweed jackets, Celtic jewelry and more.
R.P. Wallance & Sons
Featuring Williamsburg souvenirs, t-shirts, sweatshirts and Simply Southern apparel and gifts.
R. Bryant Ltd.
R. Bryant Ltd. offers both imported and domestic quality traditional men’s apparel.
The Precious Gem
The Precious Gem offers a selection of unique jewelry and precious stones that have been hand-selected.
The Peanut Shop of Williamsburg
World-famous hand-cooked Virginia peanuts roasted locally, offering specialty nuts, confections, and more.
Lululemon
A technical apparel company for yoga, running, training and most other sweaty pursuits.
J. McLaughlin
An American sportswear clothing brand offering classic clothes with current styles for men and women.
J. Fenton Gallery
J. Fenton sells clothing with an emphasis on comfortable, fashionable FLAX-brand linen collection.
French Twist
French Twist Boutique, a local boutique with European flair in Colonial Williamsburg.
FatFace
Carefully crafted eco-friendly clothing designs made for day-to-day adventures with a British flair.
Everything Williamsburg
Find a selection of exclusive Colonial Williamsburg souvenirs including t-shirts, toys, food and drinks.
Danforth Pewter
Finely crafted pieces from ornaments and jewelry to home goods. All products are handmade in Vermont.
The Christmas Shop
Williamsburg’s oldest Christmas store, specializing in unique Christmas ornaments and collectibles.
Chicos
Offering carefully curated fashion collections with quality, comfort and versatility as the focal point.
The Carousel
A specialty children’s clothing boutique offering shoes, accessories and apparel for girls and boys.
Campus Shop
Campus Shop, a one-stop shop for t-shirts, accessories, gifts, and more.
Brick & Vine
Featuring Williamsburg brand home décor, furnishings, and refined accents, a design center and more.
Blink
Blink offers distinctive gifts, jewelry, art, and home accessories along with interior design services.
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